Tuesday, April 24, 2007

Time for AMC to change the name of its network

They're not the first offenders as far as misleading names (Steak & Shake, Milwaukee's Best), or even the first cable network to have a name that no longer fits the program content (MTV, Fox News), but American Movie Classics (AMC) is in danger of rendering the term "Classic" meaningless as it heavily promotes the latest film in its lineup:



There has been a noticeable difference in the quality of films offered up by TMC and AMC for the better part of the last decade (also featured on this week's schedule: Hero, Fletch Lives, Poltergeist 3, Volcano TWICE, Ladder 49 and Psycho II and III) , but this is the most glaring insult to Cinema leveled by AMC. Not only will they be showing the film, they are promoting it on other networks... as though people are going to set their DVRs for an edited and commercially-interrupted version of the worst movie of 2004.

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